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Beerline Trail Guiding Lens Meeting #1

Guiding Lens: Beerline Trail Branding

Riverworks would like to invite you to participate in a community branding session for the coming Beerline Trail Linear Park (from Keefe Avenue & Richards Street to Capitol Drive). Guiding Lens is the community arm of the Beerline Trail Leadership Committee, and they will be hosting this event. We are giving priority to Harambee and Riverwest residents, BID business owners and stakeholders. This would be an opportunity for you to add your mark to the Beerline Trail. We're gathering feedback on everything from colors to symbols for the trail. The City of Milwaukee has agreed to allow us to use the symbol on signs marking the trail. This is a huge deal!

We need your voice, your ideas, your energy! Help us brand the Beerline Trail Linear Park so it represents the Harambee and Riverwest neighborhoods, as well as the Riverworks BID. Here is a link to a virtual tour of the Lifeways Plan (linear park design).

We have two virtual meetings set to gather feedback with the Zoom links to attend. You can also join by phone using the information below.

Wednesday, April 21, 2021 at 6:30pm

Meeting ID: 892 1362 2026

Passcode: 796785

Call In Number: (312) 626-6799

Wednesday, May 5, 2021 at 6:30pm

Meeting ID: 819 1230 0003

Passcode: 326692

Call In Number: (312) 626-6799 US


The Beerline Trail runs diagonally through the Harambee and Riverwest neighborhoods of Milwaukee along a former railroad right-of-way. Since 2002, the City of Milwaukee and community partners have been working to clear railroad tracks and make the right-of-way accessible to the neighborhood as a connective corridor and green space.

Much has been accomplished – there is a paved trail from N. Bremen Street that runs diagonally to W. Capitol Drive, and there have been many incremental improvements to the trail driven by community members, including public art, seating areas, and many community events and programs on the trail.


The Beerline Trail Neighborhood Development Project was created to ensure the next phases of trail development serve the needs of the community, and that other development inspired by and centered around the trail as a premier public green space benefits residents equitably. Prior to the Beerline Trail Neighborhood Development Project efforts, this corridor was significantly impacted by blight, disinvestment, and a lack of perceived safety. This plan lays out the road map toward these community goals and priority projects.

Please reach out to Rosalynn Wolfe at or 414-882-7429 for more information.

We look forward to seeing you!

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